Kenya’s Convention Bureau Reset Signals a New Era for the MICE Industry
After nearly a decade of lobbying, false starts and policy drift, Kenya finally has a fullyoperational national convention bureau, a development the country’s Meetings, Incentives,Conferences and Exhibitions (MICE) industry is calling a turning point for Kenya’s globalcompetitiveness. The decision, announced this week, has been widely hailed by industrystakeholders as a strategic reset for a sector […]
The Trends Event Planners Can't Afford to Ignore
With South Africa’s MICE industry enjoying year-on-year growth, government support, and fresh offthe success of the G20, the events sector is poised for a standout year – if it pays close attention towhat’s happening regionally and abroad. And while trend reports talk to increased ‘personalisation’and more ‘immersive, experiential’ events, success now demands value (what do […]